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Blue River Press has more than 100 books and e-books in print and is distributed nationally by Cardinal Publishers Group.

Recent Posts

Creativity as a Corporate Goal

Indeed, there is a plethora of tales in which well-respected firms actively work against creative expression on an almost daily basis. In short, far too many businesses “talk the talk, but don’t walk the walk.”

Brainstorming is NOT Creative

It probably wouldn’t surprise you to learn that many organizations, when faced with a challenge, brainstorm it to death. “Let’s all get together in the Conference Room and we’ll throw a bunch of ideas up on the whiteboard and we should have this thing hammered out by lunchtime!” The prevalent thinking is that a bunch of people tossing random ideas at one another will eventually discover an idea that works.

Looking for Little Things

Guise makes two clear and penetrating points: “1) Doing a little bit is infinitely bigger and better than doing nothing, and 2) doing a little bit every day has a greater impact than doing a lot on one day.”  Now, let’s put that in terms of our personal creativity: 1) Looking for one little piece of creativity is better than doing nothing at all, and 2) looking for a little (creative) thing every day is much more effective and practical than trying to generate a very large idea every so often.

Betty White Trending

It may be still a few weeks before she turns 100 years old, but that hasn’t stopped Betty White from trending. Her fans have known for a long time how special, funny, and endearing she is, and we are looking forward to celebrating her 100th birthday. Betty has a long...

Thinking You Are Creative

One of the most prevalent psychological misconceptions, or societal myths, is that we are either born creative or not.  That is, there are two kinds of people in the world:  the creative ones and those who couldn’t come up with a creative idea if their life depended on it. Because of our own frustrations in generating creative thoughts, we often group people into the creative “haves” and the creative “have-nots.”

Creativity is About Connections

One of the more persistent myths about creativity is that a creative idea is a totally original idea.  That is, to be creative one must be able to create ideas that have never been thought before.  The thinking is that each idea must be new, original, and fresh – a thought or an object that has never before existed in any shape or form.  It is absolutely original.